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ReelCommons

Our model

Screenings and supporters fund micro-grants. Micro-grants make local films. Local films fill the next screening, and every screening moves something in the neighborhood.

A group of young people in front of a colorful graffiti wall

The gap

Where we fit

Southern California is the film capital of the world, and most neighborhoods here never see themselves on screen. The support that does exist lands in a few places:

  • Big fellowships and labs fund a small number of filmmakers who already have experience.
  • Festivals screen finished films, usually far from the communities in them.
  • Training programs teach the craft, and often stop before a film gets made and shown at home.

Reel Commons lives in the gap: small, fast money for first and early films, screened in the neighborhood the story came from, with a next step for everyone in the room.

A group of young people in front of a colorful graffiti wallThe missing middle

The loop

How the money moves

  1. Raise

    Screening tickets, local sponsors, monthly donors and grants from arts and community funders.

  2. Grant

    A community panel awards $500 to $3,000 micro-grants to students and overlooked storytellers.

  3. Screen

    Grantees premiere at home. The night raises money for the next round and fills the room with new supporters.

  4. Act

    Every screening launches one local action with a community partner, so the story keeps working after the credits.

Revenue

Where funding comes from

Earned

Screenings

Sliding-scale tickets, $5 to $25. Students and anyone who needs it get in free. Nobody is turned away.

Earned

Local sponsors

Neighborhood businesses sponsor a night, $250 to $1,000, and get seen by the whole room.

Recurring

The Crew

Monthly donors from $10 a month. Steady money we can plan grant rounds around.

Contributed

Grants

Foundations and public funders for the arts, education and civic engagement.

Partnered

Campus partners

Schools and colleges co-host screenings and student grant rounds.

Partnered

In-kind

Gear, venues, food and printing from people who want to show up.

Spending

Where each dollar goes

Our funding plan for every dollar we raise:

  • 60¢ Micro-grants and filmmaker support
  • 25¢ Screenings and community programs
  • 15¢ Operations

Impact

How we keep score

  • Grants awarded, and how many go to students and first-time filmmakers
  • Films finished and screened in their own neighborhood
  • People in seats, and how many come back
  • Actions taken: sign-ups, turnout, dollars raised for local groups
  • Grantees who go on to make the next film

Year-one goals

20
Micro-grants awarded
12
Community screenings
1,500
Neighbors in seats
12
Local actions launched

What’s next

Growing block by block

Launch

Year one

Home base in Los Angeles. Twelve screenings, twenty grants, and the first partner organizations on board.

Grow

Year two

Campus chapters, grant rounds four times a year, and a summer outdoor screening series.

Spread

Year three

Neighborhood hosts across Southern California running their own screenings, and a community fund that past grantees help steer.

Back the loop

Every dollar goes back around: into a camera, onto a screen, and out into the neighborhood.

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